Beauty

Case Study: MAC Instacurl

* Opportunity: Cluttered offerings of mascara brushes

* Solution: A shape changing brush (a market first)

Many brushes.
Many applications

Prototype > Application Test > Rebuild

Infringement Analysis > Claim Construction > Utility Patent

Engineering & Troubleshooting > Enable industrialization

Packaging focused on creating a beautiful experience.

Do what you’re meant to do. Do it well. Packaging that delivers.

Deep dive into user habits & habitats to discover desires.

People will stare.
Make it worth their while.